Jiayuguan, a city with unique tourism resources, is a marvelous encounter between the Silk Road and the Great Wall; Jiayuguan and Fanta wild adventure; The newly opened Jiayuguan guanchengli scenic spot is gorgeous and has a panoramic view of the ancient; Hanging wall, Heishan rock paintings, underground gallery of Wei and Jin tombs... Here is the "poem and distance" you look forward to.
In recent years, Jiayuguan City, based on its resource endowment, takes the opportunity of creating a national global tourism demonstration zone, takes promoting the high-quality development of cultural tourism industry as a breakthrough to promote economic transformation and upgrading and urban transformation and development, integrates the elements of characteristic resources, excavates the connotation of characteristic culture, improves the quality of global tourism, and strives to build a new pattern of integrated development of scenic city, industry city and urban-rural areas, The city's cultural tourism integration development has stepped onto a new stage. The whole tourism pattern has been formed
"The Silk Road style street, the ancient road customs residence, the customs market, the Mongolian style garden... Each ancient street is a picture, and you can also watch the frontier epic drama" the world's grand pass ", which makes people broaden their horizons and acquire knowledge." After visiting the scenic spot of Jiayuguan · guanchengli, Shaanxi tourist Li Yu was full of praise. "In particular, immersive block performances such as" Princess of the western regions on a tour "," half face makeup "and" catching the bandits "are really" one scene at a time, one step at a time ". They enhance the tourists' sense of experience and participation, and children especially like them."
Jiayuguan and guanchengli scenic area is not only full of scenery, but also has changed from "bonsai" to "scenery". During this year's may day, CCTV news and CCTV new media broadcast the development of Lianyungang huoguan Expressway and the tourism, cultural relics protection and urban development of Guancheng in Jiayuguan, which made Jiayuguan gain a lot of "fans".
This is a vivid silhouette of Jiayuguan's tourism development! In recent years, Jiayuguan City adheres to the overall planning and overall layout, promotes the focus of all factors and the integration of the whole industry, strives to make up for the shortcomings of cultural tourism infrastructure, continuously optimizes the supply system of cultural tourism, and speeds up the cultivation of cultural tourism consumption market. Through strengthening organizational leadership, focusing on planning guidance, strengthening policy guarantee, highlighting reform and innovation, paying close attention to infrastructure construction, and strengthening the construction of cultural tourism market, Jiayuguan City has made great efforts to improve the quality of cultural tourism Accelerate the "ten measures" such as industrial integration, product development, brand marketing, rural tourism development and service quality improvement, promote the transformation from single scenic spot construction to integrated destination development, from closed tourism circulation to open "tourism +" integration development, and the "four-wheel drive" integration development pattern of cultural tourism business has formed rapidly.
Jiayuguan City has successively issued more than 20 supporting documents, including strengthening the construction of a strong tourism city, speeding up the construction of smart tourism, and speeding up the development of rural tourism. It has set up a special fund of 100 million yuan for cultural tourism development, and has realized nearly 10 million yuan for supporting and rewarding the development of tourism in the whole region. With the policies and supporting measures, the whole region tourism development pattern of the whole region, the whole factor and the whole industry chain has been formed.
Cultural blessing, tourism empowerment, cultural tourism projects boost "quality and quantity"
"With vivid, vivid and exciting high-tech art, it reproduces the classic myths handed down through the ages, and makes me appreciate the unique charm of the Silk Road culture and feel the endless development of Chinese culture and art." Walking into the theme park of "Fantawild Silk Road Dreamland" in Jiayuguan Fangte phase II, Henan tourist Li Qiong has deep feelings.
"Fantawild Silk Road Dreamland" theme park, the first large-scale high-tech theme park with Silk Road culture as the core in China, further releases and expands the "Fangte effect", and forms a "depression" with Jiayuguan City, World Cultural Heritage Park and Yuquan ancient street, realizing the breakthrough of "quantity" and the improvement of "quality" of cultural tourism industry, Promote the construction of "Silk Road international tourism destination city".
The beauty of mountains and rivers wins the victory of humanity. Centering on the construction of an industrial system with the "four-wheel drive" of culture, tourism, business and sports, the city adheres to the principle of "where it is appropriate to be integrated, where it can be integrated as much as possible", takes the major cultural tourism projects of culture and tourism as the "new engine" and new driving force of transformation and development, and invests nearly 10 billion yuan to build major cultural tourism projects such as Fantawild Silk Road Dreamland and World Cultural Heritage Park with Guancheng scenic area as the core, It has promoted the integrated development of tourism and other industries, and formed various types of cultural tourism industrial parks, such as national Guancheng historical and Cultural Park, new town Caohu National Wetland Park, provincial geological park of Taolaihe Grand Canyon, Fangte happy world science and Technology Park, and Taolaihe cultural and ecological park.
The strategic cooperation framework agreement on the protection and utilization of cultural heritage in Jiayuguan City (2020-2029) was signed with China Academy of cultural heritage. The revision of the Great Wall Jiayuguan cultural relics and protection plan (2020-2030) and the compilation of the Great Wall National Cultural Park (Jiayuguan section) detailed plan will be carried out in an all-round way.
It has changed from "transit Tour" to "overnight Tour", from "sightseeing tour" to "experience tour", from "team tour" to "self-help Tour", realized the transformation from "ticket economy" to "leisure consumption economy", and strongly promoted the development of tertiary industries such as accommodation, catering and transportation in Jiayuguan City, Cultural tourism industry is becoming a new engine of economic growth under the new normal.
Make up for the shortcomings, improve the quality and efficiency, and upgrade the cultural tourism products
In order to make up for the short board of leisure tourism, Jiayuguan City vigorously promotes the economic development of night cultural tourism, encourages museums, libraries, art galleries, cultural centers, children's libraries and other public cultural venues to open at night, holds night activities, promotes cultural salons, 24-hour reading space and other fashionable cultural formats, and activates night cultural and art consumption.
Focusing on the whole region, whole season and whole industry chain tourism, we should actively create a national pilot city for cultural and tourism consumption, accelerate the construction of cultural and tourism consumption gathering areas, and build cultural and tourism consumption gathering blocks such as mingjiahui and Zhongpeng carnival.
Actively integrate into "one festival and one meeting", cultivate and build a series of brand festival activities of Great Wall Cultural Tourism Festival with Jiayuguan City's regional characteristics, expand the brand influence of Jiayuguan as a node city of Great Wall culture and Silk Road culture, make the static culture "live" and inject vitality into tourism development.
We will carry out 10 actions to improve the quality and efficiency of the cultural tourism industry, and create research and learning brands such as "the grand pass of the world" and other performing arts festival brands, "I went to Jiayuguan to build the Great Wall" and "steel is refined in this way.".
Actively cultivate and develop characteristic cultural and creative tourism commodities, and continue to build the brand system of "jiayouhaoli" and "Xiongguan gift". Designed and developed 17 series of more than 200 cultural and creative tourism products.
The "sound of Xiongguan" Bluetooth speaker and "Xiongguan Wanli" aromatherapy have won silver prizes in the 2020 China tourism commodity competition and the 2020 tourism commodity competition with Chinese characteristics.
The high-quality and characteristic cultural tourism products meet the diversified tourism needs of tourists. Tourists call out "you can watch, you can play, you can eat and you can take the lead", which makes tourists "do not want to go when they come, but still want to come when they go".
With the help of brand and diversified promotion, publicity and marketing continue to work accurately
How to make cultural tourism more famous? How to turn cultural tourism resource advantage into economic advantage? How to make the scenic spots "hidden in boudoir" popular and promote the high quality development of cultural tourism integration?
Guided by the gold lettered signboard of "the most powerful pass in the world - Jiayuguan" and the city publicity image of "Great Wall, silk road, happy tourism, Jiayuguan", the brand marketing is carried out in an all-round, multi-level and high-level way with diversified publicity and promotion of "government leading, market operation, media leading and enterprise follow-up".
It has successfully held three "Dunhuang Silk Road International Tourism Festival", six China (Jiayuguan) International Short Film Festival and four RV expositions.
We should take the initiative to build regional tourism cooperation, strengthen joint marketing with surrounding areas, and sign the strategic cooperation agreement of Jiayuguan City and Jiuquan city to accelerate collaborative development, so as to jointly build a regional tourism brand.
Strengthen regional tourism cooperation, organize tourism enterprises to Nanjing, Xiamen, Shenzhen, Xi'an and other places to carry out publicity, public welfare tour and promotion.
Preferential policies such as "three-day system" of tickets for key scenic spots and mutual exemption for Jiuquan Jiaozuo residents will be introduced.
Take the lead in holding the "study hard, travel leisurely in Hexi" with Jiuquan, Zhangye, Jinchang and Wuwei. In 2021, Gansu Province, the Five Cities Tourism Alliance joint meeting and research and study travel resources link meeting will be held. Through joint product promotion, signing research and study product cooperation agreement, issuing Jiayuguan declaration and other means, open up research and study channels, and promote regional circulation, We will continue to expand the comprehensive effect of Hexi cultural tourism industry, and lay a solid foundation for jointly building a cultural tourism development community in Hexi corridor.
Diversified publicity and promotion make the cultural and tourism products of Jiayuguan go out of the "boudoir" and go to the public, with more external visibility and reputation.
A city of historic sites and half a city of poetry, picturesque grand gate to welcome guests! Jiayuguan, an ancient cultural city, an ecological green city and a famous tourist city, is welcoming tourists from all over the world with a brand-new attitude, taking advantage of the strong trend of cultural and tourism integration!
