In June this year, Jiayuguan Pass scenic area launched Chenglou cultural and creative ice cream. The ice cream adopts the prototype of Guanghua building, the landmark building of Guancheng scenic area, and the Silk Road as the modeling design. It has three flavors, namely cream flavor, strawberry flavor and chocolate flavor. At present, the popularity of this ice-cream in the scenic area has risen sharply, attracting a large number of tourists to punch in.

        Combined with the cultural relic characteristics of Jiayuguan Pass scenic spot, through careful investigation of various buildings in the scenic spot, we finally chose Guanghua building with profound history and culture and magnificent architecture as the prototype of cultural and creative ice cream, so that tourists can have a more intuitive and profound understanding of the unique architecture of the tower. At the same time, with the help of the cultural elements of the ancient Silk Road, the cultural and creative ice cream on the silk road can make tourists think about the grand occasion of the ancient tea horse road on the ancient Silk Road, further make tourists aware of the necessity of cultural relics protection, feel the cultural connotation of Guancheng scenic spot in an all-round way, and create a unique card of "cultural and creative on the tip of the tongue".

        As the first batch of cultural and creative ice-cream in Jiayuguan Pass scenic spot, once it appeared, it was popular with the vast number of tourists and won numerous praise, adding a lot of color to the cultural and creative IP of the scenic spot.

Don't lose the ice-cream label after eating. It's a nice little bookmark if it's clean

        Up to now, the sales volume of this kind of ice cream has reached more than 2000 pieces. With the temperature rising, it is expected that the market sales of "Jiayuguan tower" cultural and creative ice cream will also show a growth trend. In the next step, Jiayuguan scenic area will continue to explore more cultural elements and launch more cultural and creative ice cream with unique shape and rich historical and cultural characteristics