In order to activate the winter and spring tourism market and stimulate the consumption of cultural tourism market, Jiayuguan City issued preferential policies for winter and spring tourism and planned to launch five theme cultural tourism activities.
From November 1, 2020 to April 30, 2021, Jiayuguan Guancheng scenic spot will implement the preferential ticket policy, from the original price of 110 yuan / person time to 80 yuan / person time; Zixuan Wine Manor will implement the free ticket policy (excluding wine tasting) from November 1, 2020 to March 31, 2021; Hongxiang Peacock Garden will implement the free ticket policy from November 1, 2020 to March 31, 2021; Xuanbi ski resort will implement the free ticket policy from December 8, 2020 to December 30, 2020 All tourists can enjoy 100 yuan per person for a whole day; East Lake eco-tourism scenic spot, Taolai River eco-cultural scenic spot and City Museum continue to implement the free admission policy.
Jiayuguan star hotels offer preferential reservation in winter and spring. Some star hotels have room prices as low as 3.50% off. There are surprises and free activities when they stay for more than five rooms at a time or for three or five consecutive days.
Theme activity 1: Cultural grandeur and charm (2 items)
1. Sending culture to the countryside to benefit the people. On the eve of the Spring Festival, organize staff and art lovers to send operas and performances to the countryside.
2. "Five cultural advances" activities. On the eve of the Spring Festival in 2021, calligraphers in Jiayuguan City were organized to enter communities, schools and enterprises to write, send and bless Spring Festival couplets for the majority of residents.
Theme activity 2: New Year's customs and most inheritance (4 items)
1. Shehuo performance
Activity time: from January 1 to January 15, 2021
Venue: Xiongguan square, Xinhua Road main road
Activity content: organize the community fire team to perform in the main sections of Jiayuguan City and Xiongguan square to create a positive, strong and peaceful festival atmosphere.
2. The 3rd Jiatu lantern riddle meeting of "ink fragrance in spring" - a series of activities with the theme of welcoming the new year
Time: February 2021
Venue: Jiayuguan Library
Activity content: hold new year theme exhibition, popularize the knowledge of Chinese traditional Spring Festival, let readers have a further understanding of Chinese traditional festivals. Carry out a series of interactive experience activities such as "making palace lanterns and guessing lantern riddles", and complete the production of new year palace lanterns by using the palace lantern materials provided on site.
3. Activities of "waving ink to welcome the new year, paper cutting to welcome the new year"
Time: from January 16 to February 28, 2021
Venue: Jiayuguan children's Library
Activity content: collect couplets and paper-cut works for readers of Jiayuguan City, and display them in Jiayuguan children's library during the Spring Festival.
4. Publicity and exhibition activities of intangible cultural heritage in 2021
Time: February 2021
Venue: scenic spots, rural areas
Activity content: during the Spring Festival, the "intangible cultural heritage" teams, such as Jiayuguan story and legend, Jiayuguan di tiaozi, Jiayuguan folk tunes, jiayubaojuan, were organized to perform in scenic spots and rural areas.
Theme activity 3: calligraphy and calligraphy
1. "Welcome the new year" art and calligraphy exhibition
Time: during the Spring Festival in 2021
Venue: Jiayuguan Cultural Center
Activity content: during the Spring Festival, the art workers of Jiayuguan City were organized to create a number of art works reflecting Jiayuguan's natural scenery, history and culture, folk customs, contemporary style and social development and changes for exhibition to show Jiayuguan people's enterprising spirit.
2. Jiayuguan Chinese Painting Exhibition
Time: January 2021
Venue: Jiayuguan Cultural Center
Activity content: during the new year's day, the exhibition of fine Chinese paintings and oil paintings in Jiayuguan City was organized to bring a visual feast to the general public.
3. Art exchange exhibition of Gansu Academy of painting
Time: January 2021
Venue: the third floor of Jiayuguan City Museum
Activity content: during the new year's day of 2021, we will organize and hold art works exchange exhibition to "invite in" more excellent works and high-end talents for academic exchange, so as to realize the sharing of more high-quality cultural resources.
Theme activity 4: the most elegant (10 items)
1. Book recommendation on the theme of "Xiongguan yuexiangjia"
Time: from November 2020, once a day
Venue: wechat public platform of Jiayuguan Library
Contents: Jiayuguan library recommends a classic book through official account of WeChat daily. It includes books related video and audio, wonderful paragraphs and excerpts of good sentences. It also provides readers with online e-book reading resources.
2. Contents of volunteer service activities
Time: from January 16 to February 6, 2021
Venue: Story room and reading rooms of Jiayuguan children's Library
Activity content: the "lighters" volunteers carry out colorful reading activities; the "Fireflies" volunteers carry out service guidance, book shelf sorting and other work.
3. Carry out activities of reading, sharing and practicing traditional culture
Time: January 16, 2021
Venue: Story House of Jiayuguan children's Library
Activity content: inheriting the classics of traditional Chinese culture, cultivating the good moral character of filial piety, respect for teachers, gentleness and humility of young readers.
4. Lecture series of "Xiongguan public lecture hall"
Time: from November 2020, once a month
Venue: Jiayuguan Library
Activity content: with the theme of "spreading civilization and leading fashion", we invited celebrities and teachers from all walks of life to teach for the general public, so as to provide strong spiritual power for promoting the development of public culture and building a famous cultural tourism city. The lecture is mainly for public welfare, and the public can attend it free of charge according to their needs.
5. Children's creative photography competition
Time: September 22 - November 20, 2020
Activity content: with the theme of "reading", "books" and "childlike innocence", children in Jiayuguan City reflect the childlike innocence through photography, showing the wonderful world in the lens of a small photographer.
6. The theme of Jiayuguan library "Celebrating the 40th anniversary of the founding of the library"
Activity content: Jiayuguan library held a prize collection activity of "Celebrating the 40th anniversary of the founding of the library" to tell readers' feelings and spiritual growth in the process of reading in various forms of literature and art.
7. Jiayuguan library "Celebrating the 40th anniversary" Photo Exhibition
Time: November to December 2020
Venue: Jiayuguan Library
The theme of the 40th anniversary of the library's "glory of yesterday and spirit of today" will be highlighted.
8. Joint exhibition of "book and film" public interest film
Activity time: January March 2021
Venue: multifunctional lecture hall of Jiayuguan Library
Activity content: Jiayuguan library, together with Jiayuguan cultural digital studio, selected more than 10 excellent films adapted from classic works to carry out a three-month exhibition.
9. Online exhibition of Jiayuguan Library
Time: from November 2020, weekly
Mode of viewing: the official account of the WeChat public in Jiayuguan library.
Activity content: watch wechat panoramic theme 3D exhibition with commentary.
10. Parent child reading experience series activities
Time: from November 2020, once a month
Jiayuguan district children's Library
Activity content: use the children's reading experience area and digital reading area of Jiayuguan library to carry out activities with various customs, culture, festivals, environmental protection, science and technology as the theme, so as to promote the communication between parents and children, transfer social positive energy and cultivate good family style.
Theme activity 5: the most innovative of makers (2 items)
1. Cultural and creative works exhibition
Time: during the Spring Festival in 2021
Venue: Jiayuguan Cultural Center
Activity content: take "Jiayuguan Achnatherum splendens weaving craft" as the model, carry out publicity and exhibition activities for provincial and municipal "intangible cultural heritage" projects, and display the cultural and creative works "jiayuqingyan" series with Jiayuguan regional characteristics.
2. Children's maker series activities
Time: January 16-30, 2021
Venue: Wisdom space of Jiayuguan children's Library
Activity content: carry out a series of activities, such as "different animals" 3D book, "different world" VR glasses, 3D printing pen, maker robot's small desk lamp, maker robot's rolling shutter door, so that readers can listen to ancient poems, watch dinosaurs, understand various animals and plants, transportation and other interesting contents with the help of 3D book.
