Recently, branches of the Postal Savings Bank of China in Jiayuguan City simultaneously launched the "Year of the Horse New Year Garden Party" themt. By deeply integrating traditional folk interactive activities, fun financial education, and New Year customer appreciation, the event presented a lively "Finance Culture" feast for local residents and attendees. Thitive further bridged the gap with customers, optimized the financial service experience, and effectively achieved a dual improvement in branch foot traffic and new customer conversion.